CH 10- Chanel Product Concepts

Chanel can be defined as a consumer product more specifically a specialty product.

Consumer Product= a product bought to satisfy an individualds personal wants.
Specialty Products= a particular item that consumers search extensively for and are very reluctant to accept substitues.

Chanel sells a variety of items such as watches, handbags, fragnances, makeup, jewels, eyewear, clothing, sport, and much more.

Fragnances                            Watches            Eye Wear                                    Lipstick

N’5                                                       J 12 Marine                      Sunglasses                  Rouge Coco Hydrating Creme Lip Colour

Chance                                                  J 12 GMT                         Optical                      Rouge Allure laque Luminous Satin Lip lacquer              

Chance Eau Fraiche                         J 12 Superleggera                                                    Rouge Allure Luminous Satin Lip Colour

Chnace Eau Tendre                          J 12 Calibre 3125                                                   Rouge Double intensite ultrawear lip colour      

Allure                                                J 12 retrograde mysterieuse                                    Aqualumiere Sheer Colour Lipshine SPF 15

Coco                                                   J 12 haute joaillerie                        

Coco Mademoiselle                         J 12 Joaillerie

N’19                                                     Premiere

Cristalle Eau Verte                             Camelia

Bleu de Chanel                                  Mademoiselle

Allure Homme                                        1932

Allure Homme Sport                          Matelassee

Allure Homme Edition Blanche                Chocolat

I made a short chart above to show Chanel's product lines and product mix. Of course there is much more items but I just got lazy and didn't want to add any more.
A product item is a specific version of a product that can be designated as a distinct offering among an organziations product. For example; n'5 is a product item.
A product line is a group of closely related product items. For example, Fragnance is a product line.
The product mix is all the products that Chanel sells. Therefore it will be everything it my chart above plus much more I didn't add.
Now a product mix width would be the number of product lines an organization offers, so watches, fragnances, eyewear,  and lipstick would be the product mix width. At last the product line depth is the number of product items in a product line. So, Chanel Watches product line has 13 product items.

I hope I didn't confuse you with all these definitions, but it is a marketing class and there is alot of definitions.

 

( source: MKTG)