Sales Promotion= is short term incentive that motivates consumers or members of the distribution channel to purchase a good or service immediately, either by lowering the price or by adding value. (MKTG)
Chanel is a high end luxury brand that does not give coupons, rebates, or premiums. However you can find sample testers of Chanel fragnances at Macys.
Sampling= a promotional program that allows the consumer the opportunity to try a product or service for free
What I like about Macys is that you don't really have to buy the fragnance just spray the samples all over you and walk out. (yes i did this) The good thing about Chanel fragnance is it last long, so when people are familiar with this unique scent they think you actually bought it. And when the scent is gone, go back to Macys and do it all over again ( maybe this time move on to a different fragance).
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