Chanel extensively uses advertising to inform, persuade and remind customers of the superior quality of their handbags. Advertising itself is only one aspect of the promotional mix.
Promotional Mix- is the combination of promotional tools including advertising, public relations, personal selling and sales promotion used to reach the target market and fulfill the organizations overall goals.(mktg)
The new face of Chanel is Blake Lively, who many know her from the hit show "Gossip Girl". Blake Lively or commonly refer as Serena Van Der Woodsen is one of the main characters in Gossip Girl who is very fashionable on the show and comes from a family with class and luxury. The target market for this specific ad would be woman and teenagers from Generation Y. I think it is a great strategic plan to choose Blake Lively because lots of her fans look up to her and teenagers are inspire by her taste in fashion. Blake Lively can have a major impact on her fans and possible influence them of getting their first mademoiselle Chanel handbag.
No comments:
Post a Comment