New Product= a product new to the world, the market, the producer, the seller or some combination of these.
Chanel's new product would be Sublimage La Creme, and it will fall under the category of additions to existing product line because the product line would be Sublimage skincare, and the product items would be essential regenerating eye cream, essential revitalizing concentrate, essential regenerating cream-texture universelle, essential regenerating fluid, and most recently the la creme texture supreme.
Below is a description the company saids about Sublimage La Creme:
"La Creme unlocks the key to a woman's beauty and self-confidence with a single key ingredient, Vanilla Planifolia, a rare botanical found in the farthest reaches of Madagascar. The ultimate skincare indulgence, La Creme creates a glowing, luminous and even-toned complexion. Facial contours become visibly firmer and signs of aging seem to disappear. A delicate, refined fragrance and sumptuously rich feel enhances the experience".
Just reading the description do you actually think this product works? By the way did you ever heard of Vanilla Planifolia. The company saids it is found in Madagascar, I never knew Madagascar actually exists, I thought it was a made up place the Lions came up with for the disney movie.
La Creme is priced for $390. ( i know right, I guess I'll have to stick with my drug store creme)
Below I have a you tube video about sublimage eye cream review. ALthough it is not a review about new creme, it is amazing how a review about one of the product that falls into the same product line can influence your perception on the entire skincare line. The video is about 15mintues long, but the first 7 mintues convince me what I already knew that this cream may not have the desired effects it says it will achieved. But at the end he says some good things about the product ( let's be for real no one really wants to talk bad about Chanel). The guy in the video can be called a innovator.
Innovators= are the first 2.5% of all those who adopt the product, innovators are eager to try new ideas and products.
Posting early, smart move.
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