Week 2: Strategic Planning: Spring 2011 Campaign

As Spring is approaching, Karl Lagerfeld shows his first look at the 2011 campaign with a punk rock style. This campaign is way different than the usual Chanel ad. I think it is a great idea for Lagerfeld to change it up becuase it invites a new audience of woman whose style is more edgey. What makes Chanel a desirable brand is its quality and diverse style. The advantage of this company is it doesn't have to try so hard to make customers want to buy there item. Some customers are influenced by the media, almost every female celebrity owns a Chanel bag such as Paris Hilton, Victoria Beckham and the Olsen twins. Others just want to own something from Chanel because of its elegnance and quality. 





(Baptiste Giabiconi, Freja Beha Erichsen, Stella Tennant)