Gabrielle career didn't start out as a designer, she was a concert singer in 1905 and became known as "Coco" becuase she was always singing "Ko Ko Ri Ko" and "Qui qua vu Coco". The starting point of her career was with her relationship with Arthur Capel who encourage her to open her first hat boutique, fashion boutique and fashion house. In 1922, Coco created her first signature perfume called "Chanel No. 5", in fact her fragnace today is still one of the most profitable item. In 1925, Coco designed her first cardigan jacket and the "little black dress" in 1926. However, Chanel's business in Paris was on hold for a few years because she served as a nurse in World War one. But in 1954, Coco Chanel came back with a more casual type of clothing such as the pea jackets, suits,bell bottom pants and the classic purse. In 1971, Coco Chanel past away and the chief designer Karl Lagerfeld is now the person behind it all who is recapturing Coco Chanel vision of design.
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