Week 1: The Mission Statement

The "classic" Chanel handbag is not any ordinary bag, it captures a woman feminity and independence. Chanel strives to maintain there high status brand and they love to challenge the company to modernize and recreate a handbag that is unique and sosphicated. The strength of Chanel is there consumers because it consists of a wide range of diverse people such as celebrities and even a New Yorker on the street. There motive is to preserve the quality and the elegnance of the brand.