CH 2 cont.- Ines De La Fressange- Spring/Summer 2011 Campaign

Not only has Ines De La Fressange walk the runway for Chanel Spring/Summer 2011 fashion show, she also is in the campaign as well.

CH 3 cont.- Ines De La Fressange Ends 20-Year Feud With Karl Lagerfeld

I got a email from my professor regarding Karl Lagerfeld and Ines De La Fressange settled their 20 year feud (thanks prof). I didn't know who was Ines, but I did my research and found out she was a model and the face of Chanel  in the 80s. Karl Lagerfeld cast the 53-year old Ines De La Fressange on Tuesday in Paris for the spring/summer 2011 fashion show. Lagerfeld describes Ines as " beyond stunning".

I found a youtube video on Ines promoting the Coco fragnance. I wanted to add this video because just few days ago the new commercial with Keira released and it was very interesting to see how the Chanel commercial was back then from how it modernize today.

      

CH 17 cont. Coco Mademoiselle Keira Knightley

I saw the commercial last night for Chanel's fragnance Coco Mademoiselle.

CH 11- New Product Item: Sublimage La Creme

New Product= a product new to the world, the market, the producer, the seller or some combination of these.
Chanel's new product would be Sublimage La Creme, and it will fall under the category of additions to existing product line because the product line would be Sublimage skincare, and the product items would be  essential regenerating eye cream, essential revitalizing concentrate, essential regenerating cream-texture universelle, essential regenerating fluid, and most recently the la creme texture supreme.

Below is a description the company saids about Sublimage La Creme:

"La Creme unlocks the key to a woman's beauty and self-confidence with a single key ingredient, Vanilla Planifolia, a rare botanical found in the farthest reaches of Madagascar. The ultimate skincare indulgence, La Creme creates a glowing, luminous and even-toned complexion. Facial contours become visibly firmer and signs of aging seem to disappear. A delicate, refined fragrance and sumptuously rich feel enhances the experience".

 

Just reading the description do you actually think this product works? By the way did you ever heard of Vanilla Planifolia. The company saids it is found in Madagascar, I never knew Madagascar actually exists, I thought it was a made up place the Lions came up with for the disney movie.

La Creme is priced for $390. ( i know right, I guess I'll have to stick with my drug store creme)

 

Below I have a you tube video about sublimage eye cream review. ALthough it is not a review about new creme, it is amazing how a review about one of the product that falls into the same product line can influence your perception on the entire skincare line. The video is about 15mintues long, but the first 7 mintues convince me what I already knew that this cream may not have the desired effects it says it will achieved. But at the end he says some good things about the product ( let's be for real no one really wants to talk bad about Chanel).  The guy in the video can be called a innovator. 

Innovators= are the first 2.5% of all those who adopt the product, innovators are eager to try new ideas and products.

 

 

 

 

CH 16- Blake Lively Chanel Mademoiselle 2011 Campaign

Chanel extensively uses advertising to inform, persuade and remind customers of the superior quality of their handbags. Advertising itself is only one aspect of the promotional mix.
Promotional Mix- is the combination of promotional tools including advertising, public relations, personal selling and sales promotion used to reach the target market and fulfill the organizations overall goals.(mktg)

The new face of Chanel is Blake Lively, who many know her from the hit show "Gossip Girl". Blake Lively or commonly refer as Serena Van Der Woodsen is one of the main characters in Gossip Girl who is very fashionable on the show and comes from a family with class and luxury. The target market for this specific ad would be woman and teenagers from Generation Y. I think it is a great strategic plan to choose Blake Lively because lots of her fans look up to her and teenagers are inspire by her taste in fashion. Blake Lively can have a major impact on her fans and possible influence them of getting their first mademoiselle Chanel handbag.   

CH 10 cont.= Sigrid Agren For Rouge Coco Shine Chanel S/S 11

Product Line Extension= occurs when a company's management decides to add products to an existing product line in order to compete more broadly in the industry.

Chanel's existing product line would be lipstick and the product line extension do this particular category would be Coco Shine.

                   

CH 10- Chanel Product Concepts

Chanel can be defined as a consumer product more specifically a specialty product.

Consumer Product= a product bought to satisfy an individualds personal wants.
Specialty Products= a particular item that consumers search extensively for and are very reluctant to accept substitues.

Chanel sells a variety of items such as watches, handbags, fragnances, makeup, jewels, eyewear, clothing, sport, and much more.

Fragnances                            Watches            Eye Wear                                    Lipstick

N’5                                                       J 12 Marine                      Sunglasses                  Rouge Coco Hydrating Creme Lip Colour

Chance                                                  J 12 GMT                         Optical                      Rouge Allure laque Luminous Satin Lip lacquer              

Chance Eau Fraiche                         J 12 Superleggera                                                    Rouge Allure Luminous Satin Lip Colour

Chnace Eau Tendre                          J 12 Calibre 3125                                                   Rouge Double intensite ultrawear lip colour      

Allure                                                J 12 retrograde mysterieuse                                    Aqualumiere Sheer Colour Lipshine SPF 15

Coco                                                   J 12 haute joaillerie                        

Coco Mademoiselle                         J 12 Joaillerie

N’19                                                     Premiere

Cristalle Eau Verte                             Camelia

Bleu de Chanel                                  Mademoiselle

Allure Homme                                        1932

Allure Homme Sport                          Matelassee

Allure Homme Edition Blanche                Chocolat

I made a short chart above to show Chanel's product lines and product mix. Of course there is much more items but I just got lazy and didn't want to add any more.
A product item is a specific version of a product that can be designated as a distinct offering among an organziations product. For example; n'5 is a product item.
A product line is a group of closely related product items. For example, Fragnance is a product line.
The product mix is all the products that Chanel sells. Therefore it will be everything it my chart above plus much more I didn't add.
Now a product mix width would be the number of product lines an organization offers, so watches, fragnances, eyewear,  and lipstick would be the product mix width. At last the product line depth is the number of product items in a product line. So, Chanel Watches product line has 13 product items.

I hope I didn't confuse you with all these definitions, but it is a marketing class and there is alot of definitions.

 

( source: MKTG)