CH 17- Advertising and PR- Chanel new Ad

Every season, Chanel provides a new campaign. The company promotes international through ads in magazines, on the web, commercials and the media. In fact my professor email me the new Chanel ad with Keira Knightley (thanks professor).

Chanel is one of those high end brands that don't need to try as hard in advertising because of the exposure it gets from Hollywood and woman just want something from Chanel because of the history behind it. Coco Chanel was the first to break out of the corsets and make suits and the "little black dress". Also her fragnance Chanel No. 5  is sold every 30 seconds and sales generates of $100 million dollars a year reported by the French government.